In a bold move towards revolutionizing the digital display landscape, Samsung Electronics has unveiled its Visual eXperience Transformation (VXT) Platform. This cloud-native Content Management Solution (CMS) is poised to redefine how businesses, spanning various sectors, approach digital signage.
The Unstoppable Trend of Cloud Migration
As Alex Lee, Executive Vice President of Visual Display Business at Samsung Electronics, rightly points out, “Cloud migration is an unstoppable trend.” Samsung VXT CMS doesn’t merely follow this trend; it pioneers it by making high-tech signage not only accessible but user-friendly in terms of content and remote management solutions.
VXT Efficiency Across Verticals
Samsung VXT caters to diverse business needs, offering a scalable and easy-to-use platform for managing digital displays. The platform is not limited to specific types of displays; it efficiently handles LCD, LED signage, and even The Wall. The streamlined deployment process, facilitated through a cloud portal, eliminates the need for cumbersome manual updates. Businesses can swiftly register their devices using a simple 6-digit pairing code, ensuring a quick and secure setup.
VXT Recognition from Prominent Partners
Already making waves, VXT has garnered recognition from notable partners like Hy-Vee’s retail media network, RedMedia. The platform manages a network of over 10,000 Samsung smart signage screens, showcasing its versatility across various sectors, including retail, hospitality, food and beverage, and corporate environments.
VXT Intuitive Content and Screen Management
VXT stands out with its turnkey solution, bringing content creation and screen management under one umbrella. Divided into three modules – VXT CMS, VXT Canvas, and VXT Players – the platform simplifies content management through an intuitive interface. Real-time management of multiple devices, robust security features, and What You See is What You Get (WYSIWYG) creative tools make VXT a comprehensive solution.
VXT CMS: Simplified Content Management
The intuitive interface seamlessly handles content, playlists, and schedules. Real-time remote management of multiple devices is facilitated, accompanied by robust security features, including private certificates and customizable security solutions.
VXT Canvas: Creative Tools for Effortless Content Creation
Creative tools, based on WYSIWYG principles, empower users to create content effortlessly. Templates, widgets, and partner content support customization, allowing for the creation of original content with ease.
VXT Players: Managing Multiple Elements Simultaneously
Supporting both Tizen and Android-based players, VXT manages multiple web elements on one screen. A web-based virtual screen facilitates easy viewing and management of signage deployments.
VXT Pre-Integrated Repeatable Solutions (PIRS)
VXT goes beyond its core features by integrating third-party solutions. Notable examples include VXT Art, offering access to a diverse library of artwork, Link My POS for seamless integration with Point Of Sale systems, and Ngine Real Estate and Ngine Automotive for specific vertical use cases.
Seamless Control and Management
The flexibility of VXT extends to compatibility with both desktop and mobile devices. Users can manage their content on-the-go, ensuring accessibility and convenience. The platform’s advanced modular architecture minimizes downtime by isolating and addressing potential failures. An early warning feature adds an extra layer of reliability, detecting issues before they escalate.
How Does VXT Platform Works:
- Access the license instantly: Users can set up a free trial instantly, experiencing the simplicity of Samsung VXT. A virtual screen allows users to explore the solution without connecting to a display. Activation of the license can be done online when ready to deploy content.
- Create the content: Whether uploading existing content or creating new content using VXT Canvas, the process is simple. Additional features like VXT Art can enhance the content with artwork from major museums and galleries.
- Deploy the content: Content can be pushed to screens immediately, organized into playlists, and scheduled for systematic management. A tag-based search system simplifies the process.
VXT Platform Pricing Plans
Samsung VXT pricing offers flexibility through various subscription plans, including a 60-day free trial. The plans cater to different business needs, ensuring accessibility for businesses of all sizes.
- QUICKEST – Free Trial
- VXT Canvas: Content creation
- Content Management: Playlist and schedule management
- VXT Player: Web and browser-based content player
- S SERIES – $20/month (Priced per screen)
- VXT Canvas: Content creation
- Content Management: Playlist and schedule management
- VXT Player: Web and browser-based content player
VXT Global Launch and Accessibility
Samsung will launch VXT globally on January 31 at Integrated Systems Europe (ISE) 2024 in Barcelona. Accessible through various subscription plans, including monthly and annual options, VXT will be available for offline purchases through existing B2B sales channels globally. The online purchase option will initially be available in the U.S., with a global rollout in 2024.
Benefits of Samsung VXT Digital Signage Solution
Digital signage has long proven its ability to boost sales, increase brand recall, and enhance guest experiences. Samsung VXT takes these benefits a step further by making the features easy for anyone to leverage.
In conclusion, Samsung VXT is more than a platform; it’s a game-changer in the world of digital displays. From its intuitive content management to seamless control and management, the platform offers unparalleled ease. The global launch signifies its commitment to making advanced digital signage accessible worldwide.
FAQ
Is the Samsung VXT 60-day free trial available globally?
Yes, the 60-day free trial is accessible to users worldwide.
Can VXT manage displays of different sizes and types?
Absolutely. VXT is designed to handle a variety of displays, including LCD, LED signage, and The Wall.
What sets VXT apart from other CMS solutions?
VXT stands out with its turnkey approach, seamlessly integrating content creation and screen management in one application.
How does the early warning feature enhance reliability?
The early warning feature detects potential issues and alerts users before failure occurs, allowing preemptive actions for swift resolutions.
Are there customization options for security solutions in VXT?
Yes, VXT offers customizable security solutions to meet the specific needs of every business.
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